Blue Snapper’s client secures Holland & Barrett deal

Mindful Extracts organic mushroom supplements are now being sold by Holland & Barrett - online and in its UK stores.
Blue Snapper’s client secures Holland & Barrett deal

Seeing one of our clients go from strength to strength is always exciting and rewarding.

Never more so than Mindful Extracts, a Brighton-based retailer of CBD products and organic mushroom supplements for the health and wellbeing market. Not just great products (I use all of them!) but a lovely team of people I’ve enjoyed working with over the past few years on their digital marketing and ecommerce optimisation.

On top of the many accolades and awards Mindful Extracts has received since starting in 2019, the company has recently announced a significant success: their organic mushroom supplements are now sold through Holland & Barratt, Europe’s largest health and wellness retailer.

Mindful Extracts’ range of functional mushrooms includes Lion’s Mane, Reishi, Chaga, and a 4-in-1 mushroom blend – with new mushroom supplements currently in development.

You can buy these mushroom supplements online from Mindful Extracts or from the Holland & Barrett website; they will also be on the shelves in Holland & Barrett’s UK stores from the 4th of December this year.

Congratulations to Mindful Extracts founder, Donal, and his team!

About Mindful Extracts

Mindful Extracts is an ethical company based in Brighton, UK, offering a holistic focus on wellbeing. In addition to its CBD products and organic supplements, it provides guided meditations, articles and exclusive insights from mindfulness experts.

All products are suitable for vegans (so, absolutely no animal testing), the packaging is 100% recyclable and only carbon-zero couriers are used for deliveries. And with every customer purchase from their online store, Mindful Extracts plants a tree in Indonesia.

About Blue Snapper & Mindful Extracts

Blue Snapper provides Mindful Extracts with full-service digital marketing including strategy, SEO, PPC, email marketing, Klaviyo marketing automation, reviews management and content development.

I can’t recommend Andy highly enough! His SEO Audit was incredibly comprehensive and highlighted some big gaps in our strategy. He has become an integral part of the team advising on all things e-commerce.

Among the many initiatives he has implemented is Klaviyo integration – conversion rates for our campaigns have improved greatly (thanks to Andy’s segmentation and testing wizardry), and the automated flows and abandoned cart emails alone make the system worthwhile.

Andy also manages our online advertising, keeps on top of SEO and is constantly tweaking things to improve our conversion rates. Since getting Andy on board our business has come on leaps and bounds with all of our metrics going through the roof. He’s also a top bloke to work with!

Founder – Mindful Extracts


Andy Dawson
Andy Dawson

MD of blue snapper; digital marketing & ecommerce consultant; musician

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