Content marketing is the antithesis of the hard sell.
Some businesses focus purely on convincing visitors to click or purchase. But the switched-on brand also delivers information-based content. Content that guides its audience towards a sale; that helps them make an informed decision; the content-led brand becomes a trusted source.
And becoming that trusted source means you can steal the lead on your competitors who focus on the end of the sales funnel. You’ll be there with your prospects every step of their journey towards becoming a customer – your customer.
In fact, in a recent content marketing campaign on LinkedIn, we generated hundreds of leads from Director and ‘C’ level prospects within large organisations. And for a B2C client, we produced content and a FaceBook campaign that delivered 1000’s of consumer opt-in contacts.
Why not contact us to see how our content development and content marketing can help your organisation build trust, drive engagement and maximise sales.
Here are a few examples of businesses that we've helped grow with our content marketing
We'll focus on the content that best aligns with the needs of your prospects and customers.
We’ll research your audiences and the most popular content themes based on a wide range of factors including your products & services, upcoming news and search query trends.
From this insight, we’ll create content ideas and show how they align with your prospects as they make the journey towards becoming your customers.
The end result of the planning stage is an actionable content map with all the promotional channels identified.
With the content identified in the editorial calendar, we’ll draw on your internal knowledge and expertise to craft engaging copy with just the right tone of voice for your audiences.
The next step in the creation process is to enhance the words with stunning layouts and imagery in the content’s final format, whether that’s email, web page or PDF.
We measure the performance of our content campaigns with a wide range of metrics that can include brand awareness, engagement, loyalty and business outcomes, whether that’s leads or direct sales.
Whether you want to outsource your digital marketing , or just need support for your next campaign, we’ve got you covered!