Google to switch all websites to mobile-first indexing
Google ramps up its mobile-first indexing with a September 2020 deadline.
SEO versus PPC – is there a winner?
SEO and PPC are very important digital channels, but is it possible to say which is ‘best’ in any given situation? Andy Dawson explains the pros and cons of each approach.
Who ‘owns’ your PPC account?
If a PPC agency or consultant created your ad account for you, you need to ask some important questions about ownership.