The Google AdWords Auction in Plain English


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adwords-auction-300This is a great video and well worth the 9 mins of your time it’ll take to watch. It’s all about the Google AdWords Auction presented by Hal Varian, Google’s Chief Economist.

I love it for its clarity: no acroynms, no abbreviations and no fluff. Just plain English on a whiteboard so that even non-techies can get to grips with how AdWords decides which ads to show and at what cost.

If nothing else, it really emphasises the need to improve your AdWords quality score to drive down costs and/or improve the position of your adverts.
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