Speed Matters – Google Page Experience Benchmark & Core Web Vitals
Google’s Page Experience Benchmark will become a search ranking factor from May 2021 & one that builds on its Core Web Vitals. Here’s what you need to know.
Google to switch all websites to mobile-first indexing
Google ramps up its mobile-first indexing with a September 2020 deadline.
SEO versus PPC – is there a winner?
SEO and PPC are very important digital channels, but is it possible to say which is ‘best’ in any given situation? Andy Dawson explains the pros and cons of each approach.