With my Internet Marketing Training, you and your team will receive an onsite course that I’ll customise specifically to your business.
Where possible, the content and analysis I’ll present will draw from your own website and marketing campaign data to really drive home key points. By focusing on real-world data and challenges that your organisation faces online, you and your team will have the knowledge and insight to take control of your online business and grow it.
Covering the latest theory, technologies, tools and applications, each course includes practical advice and best-practice. As an expert practitioner, my knowledge is gained from many years spent successfully delivering integrated campaigns for eCommerce optimisation, SEO, paid search, social media and email marketing.
The onsite courses available include:
- Internet Marketing for Managers – 0.5 day duration
- Search Engine Optimisation (SEO) – 1 day duration
- Google AdWords Paid Search – 1 day duration
- Ecommerce optimisation – 1 day duration
- Social Media Strategy, Tactics & Management – 1 day duration
- Marketing with the Lights on using Google Analytics – 1 day duration
If you’d like to discuss your Internet Marketing training requirements, please contact Andy Dawson on +44(0)1865 242089 or by email
About the Trainer
All training is provided by Andy Dawson, MD of Blue Snapper and a Founder of Wheelsuckers – the Social Network for Road Cyclists. For more of my background, please read my detailed biography.
As an acknowledged eCommerce expert, I’ve helped many organisations realise triple-digit gains in the growth of their online sales.
For my clients, I’ve consistently produced top search-engine rankings for very competitive and profitable keywords. I’ve also managed multiple paid-search campaigns for my clients with a total annual spend of over £1 million that delivered a triple-digit Return on Advertising spend.
I’ve provide Internet marketing services and training to a variety of organisations including Forest Garden, Fearing International, ResMed, Edexel, Cranfield School of Management and Numara Software (now part of BMC).
I’ve a B.Eng (Hons) Degree in Electronic Engineering from Liverpool University but the majority of my 30-year career has been in marketing & business development for B2B and B2C organisations.
My expertise is in online business development using a range of techniques and tools including Search Engine Optimisation, Paid Search Advertising (Pay-Per-Click), Social Media, Conversion Optimisation (ecommerce & leads) and Google Analytics.