What is eCommerce Optimisation?
eCommerce optimisation is about maximising the sales (and profit) you generate from your online business.
Clearly Search Engine Optimisation (SEO), paid search advertising and your other inbound and outbound marketing campaigns play an important part in growing your online sales. However, it is the role of eCommerce optimisation to ensure that more of those visitors to your site become your customers.
And not just more customers: an important objective with eCommerce optimisation is to get your customers to purchase more of your products and/or services and increase average order values (cross-selling and up-selling).
Another way to think of eCommerce optimisation is that it recovers lost business: business you’ve lost from potential customers “bouncing” from your web pages when they arrive (I came, I saw, I didn’t like…), from visitors abandoning their shopping baskets or from customers who might have bought more, or higher value, products if you’d made it easy for them to do so.
Will eCommerce Optimisation benefit my business?
Absolutely! If you sell anything online then eCommerce optimisation will help grow your online sales.
What’s your approach to eCommerce Optimisation?
A huge amount of empathy with your customers plus a lot of geeky analytics!
With your help, I’ll get to know your business and your customers – who they are, why they bought from your company and what they bought. I’ll review your online shop in detail to see it through their eyes – the good and the bad.
I’ll add fresh, actionable insights into the performance of your website and marketing campaigns plus visitor online behaviour by using your Google Analytics data or other web analytics data you have. I’ll investigate ways to increase your ecommerce conversation rates (how many of your site visitors become your customers) and how to get your customers to buy more of what you have to offer them.
In short, I’ll leave no stone unturned to identify a wide range of opportunities to grow your online sales. I’ll then advise on, or implement, recommended changes or new marketing campaigns to take full advantage of these opportunities.
How will you measure the impact of eCommerce Optimisation?
A key management metric I’ll report on is Revenue Per Visit (RPV). If it’s increasing then I’m delivering on my promise.
Do you have any eCommerce Optimisation Success Stories?
Yes. Fearing International, ResMed and Forest Garden are a few examples I can publicize. For more information on my eCommerce clients and successes, either request contact or call me on +44(0)1865 242089.